Ted Sarandos Explains Why Netflix Will Add New Ad-Supported Tier to Streaming Service

Ted Sarandos Explains Why Netflix Will Add New Ad-Supported Tier to Streaming Service

It’s official: ads are coming to Netflix. Netflix’s Co-CEO Ted Sarandos, speaking at the Cannes Lions advertising festival on Thursday, confirmed that the future of the streaming giant will include ads, explaining the about face. Netflix had long been averse to advertising on its subscription service but after posting disappointing figures last quarter, showing it lost …

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